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Cold drinks: cooling off with iced tea: with summer approaching, the heat is on for many consumers to find ways of cooling off, and iced tea is one of the healthiest, refreshing beverages at hand.(cup service)

Tea & Coffee Trade Journal, May, 2005 by Pichardo, Carolina

Content provided in partnership with HighBeam Research

ALTHOUGH ICED TEA HAS BEEN AVAILABLE and marketed for over 100 years, people are always searching for the newest blends and brews companies present. The options are changing and are trying to incorporate the lifestyles many consumers are choosing today. Health and flavoring are a priority, but also is comfort and flexibility. Companies are structuring their product to suit these needs, whether through promotion and design, or simply by adding their own style to the conventional taste.

SOUTHERN-STYLED SUCCESS

Traditionally, the first iced tea variety was black tea from India, and later on green tea was applied. Companies have continued to develop since then, extending the list of ingredients and experimenting with the methods used to produce it. No...

 

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