Hiring & training world-class baristas: finding and training the right employees for your business can be a difficult and time consuming process. Your future employees will be the life-blood of your business. They are your brand image. Everything they do, say, and even how they act will determine your success and the public's perception of your company.(employee, the roof of industry)

Tea & Coffee Trade Journal, June, 2005 by Hayward, Keith

SO WHERE DO YOU FIND THE RIGHT TYPE OF EMPLOYEE? Just start looking around. They surround you every day.

Who sticks out in your mind when you think of a business you frequently visit? Who grabs your interest and fascination? Do you have a favorite bank teller, store clerk or waiter? What makes them your favorite? Why do you want them to help you?

These are the types of people with the right personality, desire and company image that you are seeking. Someone who has that certain energy, tireless enthusiasm, that spark of personality that makes you feel good and welcome.

Here are a few things to consider as you begin your search.

Your Competitors" Stores--Stealing, well, let's say "persuading" the best employees from your...