Three new DVDs from Bellissimo: Bellissimo Coffee InfoGroup, well known for its award-winning coffee-industry training materials and consulting services announces the release of "Effective and Essential Marketing for the Specialty Coffee Retailer", "Advanced Barista Training" and "Caffee Ambiance.".(Product Showcase)(Digital videodisks)

Tea & Coffee Trade Journal, June, 2005

1 Effective and Essential Marketing for the Specialty Coffee Retailer

Serving the best coffee in town won't help your business if no one knows about it! In "Effective & Essential Marketing for the Specialty Coffee Retailer," Bruce Milletto gives you access to his vast knowledge of the specialty coffee industry and explains how thoughtful attention to promoting your business can mean the difference between becoming your community's "third place" and being in third place.

Effective marketing creates awareness of--and loyalty to--your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the...