Blended beverages boost profits: with the right equipment, presentation and ingredients, blended beverages can help distinguish your business and products from the next.(cup Service)

Tea & Coffee Trade Journal, June, 2005 by Gutierrez, Anna

SAVVY SPECIALTY COFFEE RETAILERS know that value-added beverages can help make the difference between barely making payroll and making a bankroll. It's not higher math, that profits on a 12-oz. cup of drip coffee are considerably less than a 20-oz. blended raspberry mocha frappe. The blended beverage category is the fastest growing segment in the specialty coffee industry, and brings in customers time and again.

Then, why do we continue to see a cup of drip coffee or latte served as standard fare in many cafes, coffeehouses and drive-thrus?

In some cases, the owner isn't sure of what they should buy, or if it is even worthwhile to purchase a blender. In other instances, the blender sits on the counter and the employee taking the order is doing just...

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