Learning the ABCs of France: Three competitive regions form a unit with a single vehicle that benefits American travelers. (Europe).

Travel Agent, March, 2002 by Lisella, Maria

When French children learn their ABCs, they are likely to learn about Alsace, Burgundy and Champagne-Ardenne, three intriguing regions of the country. Though the regions are traditionally competitors, travel executives from the three decided to unify their efforts in a new campaign designed to gain a higher profile among American travelers as the "ABC of France."

Stretching from east of Paris to the borders of Belgium, Germany and Switzerland, and south to the foothills of the Jura Mountains, the regions offer a mix of Mediterranean, Germanic and Gallic cultures and geography. Technically, ABC of France is an association of the tourism boards from Alsace, Burgundy and Champagne-Ardenne that was formed in 2000. As a group they count 10,000 types of wine, a wine...

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