Stop wasting your money on the web. (Internet Marketing).(electronic commerce and web site design strategy)(Brief Article)(Column)

Travel Agent, May, 2002 by Sullivan, Maribeth

Most travel businesses are aware that a Website is a necessity now. Customers need to know about your services. And there are plenty of "Website designers" ready and willing to create whatever you want. Creating a Website is not really difficult. But designing a business Website that really works well, is much more complicated.

I remember an unhappy visit to the United Airlines site about a year and a half ago. All I wanted was to know about flight times and prices to Phoenix. Their homepage had a nice traditional corporate look, inspiring confidence. But after wading through six or more screens of corporate chatter, I reached a form requiring me to provide my name and other personal information before they would even tell me what flights they had.

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