Room for improvement: Caribbean villas are often a misunderstood and underutilized market for travel agents. (Caribbean & Bahamas).(Brief Article)

Travel Agent, May, 2002 by Olearchik, James

There are quite a few misperceptions about what a Caribbean villa vacation is all about. When you think of a villa, do you picture a huge Italian palazzo designed for only the highest-end clients in your database? If so, you only have a part of the villa story, and could be missing out on a lot of good business for your travel agency.

Available on many islands, villas are typically freestanding, private homes that offer a vacation alternative from the typical hotels and resorts that you are more used to booking. And while there definitely are villas throughout the Caribbean that will fulfill clients' expectations of luxury, you should also keep in mind that there are many different homes available to meet the needs of a variety of clients. From the...