Cool in Aruba: entice your clients with sizzling savings for families and honeymooning couples. (Caribbean & Bahamas Aruba).(Brief Article)

Travel Agent, May, 2002 by Coleman, Jennifer

It's going to be one cool summer in Aruba if the Aruba Tourism Authority has its way. The tourism authority's campaign combines the now year-round "One Cool Honeymoon" program with the seasonal "One Cool Family Vacation" offer. Each package gives travelers many choices of hotels, as well as discounted activities ranging from boating to shopping. "One Cool Summer" offers an almost overwhelming array of choices that will pique the interests of your honeymooning and family clients.

But why should they choose Aruba among all the island paradises the Caribbean has to offer? Marcial Ibarra, director of North America for the Aruba Tourism Authority, says one reason is that because Aruba is outside the hurricane belt, the island is guaranteed good weather year-round....