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LTG marketing muscle. (F.Y.I.).(plans to use database to e-mail advertisements; also launched new web sites)

Travel Agent, July, 2002

Content provided in partnership with HighBeam Research

Los Angeles-based co-op Leisure Travel Group (LTG) has rolled out a new e-marketing program with a centralized database of client e-mails that can be used to launch targeted vacation offers. LTG also has launched a Mexico Only Web site, as well as a new Cruise Only site.

 

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