Las Vegas calling: the neon gaming mecca is turning up the volume on drive markets. (Destination: Las Vegas).(Brief Article)

Travel Agent, July, 2002 by Gould, Lark Ellen

You don't have to sell out to sell the Strip, even if your market is more drive than fly. A good hotel room, a couple of shows, maybe a tour or two, and Vegas can become that lucrative ticket you've been looking for.

If you're an agent in a location near Las Vegas, your clients may look at a trip to the gaming capital almost in the same way as they do a trip to the supermarket: they go as needed, and certainly when there is a great bargain to be had. The trick is to get those travelers to think of you before they start making all the calls and climbing into the car.

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"Las Vegas is a small but lucrative part of my business because I only book the high-end hotels," says Susan Dushane of Travel By Greta in Northridge, Calif....