Travel Industry
Industry: Email Alert RSS FeedLas Vegas calling: the neon gaming mecca is turning up the volume on drive markets. (Destination: Las Vegas).(Brief Article)
Travel Agent, July, 2002 by Gould, Lark Ellen
You don't have to sell out to sell the Strip, even if your market is more drive than fly. A good hotel room, a couple of shows, maybe a tour or two, and Vegas can become that lucrative ticket you've been looking for.
If you're an agent in a location near Las Vegas, your clients may look at a trip to the gaming capital almost in the same way as they do a trip to the supermarket: they go as needed, and certainly when there is a great bargain to be had. The trick is to get those travelers to think of you before they start making all the calls and climbing into the car.
Personal Feedback
"Las Vegas is a small but lucrative part of my business because I only book the high-end hotels," says Susan Dushane of Travel By Greta in Northridge, Calif....
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