Spa searching: agents can work their way into the spa vacation market with the right tools. (Caribbean & Bahamas).(Brief Article)

Travel Agent, August, 2002 by Sternthal, Erin Frances

More and more leisure travelers are looking to make a spa experience part of their vacation, which is why so many resorts in the Caribbean are adding spa facilities. Whether your clients are looking to destress or pamper themselves, spas are a great addition to any vacation. However, when booking spa vacations, the trick is to stay on top of the latest developments so you can be a valuable source of information.

Judith Lazarus, author of the Spa Sourcebook, advises agents to "know what you're talking about. The spa experience is so multidimensional that unless you've tried it, you can't know why it is so wonderful." Lazarus suggests agents attend a fam trip to visit at least one spa and sample the menu. Lazarus also stresses the research aspect of selling spa...