Going for golf: generating incremental business can be a matter of asking the right questions. (Hawaii).(Brief Article)

Travel Agent, September, 2002 by Foster, Camie

Whether or not knocking a dimpled ball into a hole is your idea of a day in paradise, golf appeals to a number of vacationers whose travel patterns can contribute substantially to your bottom line. Clients who want to make one or more rounds of golf part of their holiday are prime consumers of commissionable room-and-golf packages, as well as being a source of solid repeat business.

The same balmy weather and welcoming atmosphere that make Hawaii popular with honeymooners, families and active travelers bring golfers to the islands all year long. There are resort courses on every island, bringing golf within easy reach even when a player is traveling with a nongolfer. In addition, the state's volume of courses makes the prospect of a multi-island itinerary...