Travel Industry
Industry: Email Alert RSS FeedClipper closer to home. (F.Y.I.).(Clipper Cruise Line; Windsor Inc.)(Brief Article)
Travel Agent, October, 2002
Look for Clipper Cruise Line (Clipper Odyssey pictured) to launch a new "closer to home" branding campaign. The promotion will focus on North American itineraries and offer value-added perks. Clients will be able to drive to a close-to-home North American embarkation point, then receive a free one-way ticket home from the disembarkation port.
But don't expect a co-branding with sister company Intrav. Intrav/Clipper CEO David Drier sees some synergies, but generally wants to keep the two divisions separate because he believes tour clients differ from cruise passengers in what they want out of a vacation.
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