Travel Industry
Industry: Email Alert RSS FeedVacation store confusion. (F.Y.I.).(Vacation Store's marketing strategy angers travel agents )(Brief Article)
Travel Agent, October, 2002
Some agents are upset about an e-mail sent directly to their clients from The Vacation Store, urging them to "Buy Direct and Save." The offer sports all the Carnival Corp. brand logos and promises cheaper fares by "going direct," even giving an example of the savings available compared with Expedia.com and Travelocity.com.
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Given the positioning and the graphics, a number of agents thought ...
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