The glory of the games: Utah ski resorts are enjoying stellar bookings, capitalizing on Olympic recognition. (Focus on: Ski the West).

Travel Agent, November, 2002 by Weiss, Elizabeth

The 2002 Olympic Winter Games in Salt Lake City have come and gone. By all accounts, they were a resounding success. The International Olympic Committee declared the Games "the most successful in the history of the Olympic Winter Games." Millions of viewers were glued to their TV screens during the 17 days of competition, a time in which Utah was revealed--to many for the first time--as a wonderland of scenic mountain resorts. Today, the effects of the Winter Games endure, as more people choose Utah for their next (or first) ski or snowboard vacation.

Says Kip Pitou, president of Ski Utah, the marketing arm for Utah's ski resorts: "The Olympics afforded us the opportunity to build our infrastructure to the point where we are competitive in the world market We...