Travel Industry
Industry: Email Alert RSS FeedAustralia fly-drives. (Hot Products).(marketing campaign)(Australian Tourist Commission, United Airlines, United Vacations)(Brief Article)
Travel Agent, November, 2002
The Australian Tourist Commission (ATC), United Airlines and United Vacations have launched fly-drive vacations, promoted by a $1.35 million marketing campaign that encourages consumers to call United Vacations at 886-50-UNITED and visit [ww.united.australia.com]. The campaign will include cable tv and press advertising, brochures and direct marketing.
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