Creating its own identity: Kissimmee/St. Cloud tourism officials talk about moneymaking opportunities for agents. (Destination: Florida).

Travel Agent, December, 2002 by Medina, Kerry

The Kissimmee/St. Cloud area is often perceived to be Orlando's rather ordinary stepchild. In fact, Kissimmee is working hard to become a destination in its own right: one that agents will want to learn more about and sell more of.

"It's a new day in Kissimmee/St. Cloud," says Tim Hemphill, executive director of the Kissimmee/St. Cloud Convention & Visitors Bureau. "The traveler sometimes doesn't see the difference between the two markets, but there is a distinct difference, which gives the agent more variety to sell."

Coming Into Its Own

With ...