The sweetest niche: the honeymoon market is a rewarding specialty for the right agent. (Retail).

Travel Agent, January, 2003 by Holly, Tricia A.

The importance of finding a niche has become more valuable to retailers over the past two years, as airline commissions have been eliminated and the travel industry stifled by a struggling economy and threat of terror attacks. One area that remains a safe harbor, virtually unaffected by the fickleness of the stock market and the looming threat of war, is the honeymoon segment.

Indeed, it is the honeymoon market that has gotten agents such as Beth Miller Augerinos, CTC, CEO of Perfect Honeymoons & Holiday's Travel in Vienna, Va., through the trade's toughest years. Before founding Perfect Honeymoons, Augerinos was the co-owner of a successful corporate agency. "In the late '80s we were making a lot of money running corporate tickets, but that was not personally...

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