Travel Industry
Industry: Email Alert RSS FeedHoney, I sold the honeymoon: there's money to be made in the lucrative market for destination weddings and honeymoons. (Luxury Travel Agent).
Travel Agent, January, 2003 by Young, Susan J.
If one market was made for luxury selling, it's honeymoon-romance travel, which attracts 4.6 million travelers on an annual basis, most of whom spend beyond their means. It's also a market that's largely unaffected by turmoil in the world. Wedding and honeymoon experts say couples who marry simply never worry about political events. They spend for the dream, for the fantasy, for the once-in-a-lifetime experience--and they don't cancel.
When couples plan their dream destination wedding or honeymoon, they also look for an experienced travel professional who can handle it all. Savvy agents, skilled in planning and selling destination wedding or honeymoons, can tap into a $120 billion honeymoon-romance market, of which $8 billion is spent on honeymoon travel alone....
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