The regional approach: an exploration of these three key cities can provide clients with a satisfying visit to Germany. (Destination: Europe).

Travel Agent, February, 2003 by Carr, Eve

One way to ensure that your clients have a top-notch vacation is to recommend that they see a country or a region of a large country in depth rather than do a whirlwind tour of many countries. By helping your clients focus on an area, they will be more rested and likely enjoy their trip more.

Because Germany is large, a regional selling strategy is ideal. For example, you can offer clients a very satisfying North Rhine-Westphalia experience by featuring visits to the cities of Cologne, Dusseldorf and Bonn, which have been marketing themselves as a region since 1997.

With two international airports, excellent service by Lufthansa, and outstanding motorway and rail connections, transportation to and among these cities is fast and efficient, and hotel...