Up and down the isles: CHA campaign grows; Air Jamaica Vacations sees burgeoning bookings. (Caribbean & Bahamas).(Caribbean Hotel Association)

Travel Agent, February, 2003 by Olearchik, James

* Campaign Growth

The Caribbean Hotel Association's (CHA) Charitable Trust's regional marketing campaign is starting to pick up some steam, with hoteliers and travel agents set to reap the benefits.

According to recent reports, the inventory of hotel rooms available on the [www.go carib bean.com] Web site has doubled following the elimination of enrollment costs to CHA members.

Now more than 300 CHA member hotels are participating in the marketing campaign. In addition, more than 40 percent of the CHA's member hotels and 63 percent of hotel rooms are part of the program and are expected benefit from online and telesales (through 888-CARIBBEAN).

The campaign's Web site has a booking engine provided by Expedia's Worldwide Travel...

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