Selling with Pride: IsramWorld's PrideWorld caters to the lucrative gay-and-lesbian niche market. (Tours & Packages).

Travel Agent, February, 2003 by Coleman, Jennifer

One of the definitions given by Merriam Webster's Collegiate Dictionary for the word "niche" is "a habitat supplying the factors necessary for the existence of an organism or species." If IsramWorld, the tour company, is the species, then PrideWorld, its recently launched gay

and lesbian travel division, is its newest habitat.

PrideWorld, which officially opened Oct. 1, 2002, is assisting in moving IsramWorld forward in the travel world by meeting the needs of the $54.1 billion dollar-per-year GLBT (gay, lesbian, bisexual and transgender) travel-market niche. The company offers the same services as IsramWorld, including cruises, destination packages and FIT trips, as well as its founding company's business savvy and resources. In fact, the only...

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