In the nick of time: new technology helps agents sell to the last-minute market. (The Industry: Travel Technology).

Travel Agent, March, 2003 by Michels, Jennifer

Agents are becoming accustomed to filling a leisure travel request for a trip in as little as three days, as more customers put off making travel plans. But to satisfy clients, agents must have information at their fingertips to comete with last-minute bargains on the Internet.

To get the message out to clients, a company called Xpedite is helping with a Web-based e-mail management system called messageREACH. When an agency has a good deal for a trip, it can distribute it to hundreds of potential travelers. The system also collects the responses and categorizes them for customer profiling and a targeted response. It also can be used to communicate with suppliers and customers by e-mailing reservation conformations and selling electronic tickets.

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