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Great ideas: three award-winning agencies offer creative marketing solutions. (The Industry).(Carlson Wagonlit Travel, Atlas World Travel, Passageways Travel)

Travel Agent, May, 2003 by Holly, Tricia A.

In today's uncertain environment, it is critical for agents to design innovative ways to boost their business and strengthen client and vendor relationships. Following are profiles of three agencies--all recent winners of MLT Vacations' IRIS Awards--that are shining examples of what can be done by retailers to combat the current travel depression.

Barbara Muelken, owner of Shakopee, Minn.-based Carison Wagonlit Travel, developed a holiday promotion last winter that not only earned the agency respect, it also reinforced its motto: "Because nice matters." Says Muelken: ...

 

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