It's time to start working on your laundry marketing plan: focusing on the three stages should prove helpful. (Marketing).

American Coin-Op, July, 2002 by Schilling, Roger

Classic Broadway musicals like Oklahoma, Carousel and Camelot usually begin with an overture offering a sneak preview of the music to come. The overture is followed by the play itself and concludes with a reprise that summarizes the highlights of the music you have just heard.

Chess masters develop a series of intricate strategies that fit into their opening game, midgame and end game. Each strategy set will vary depending on where the player is in the game.

Like Rodgers and Hammerstein, Lerner and Loewe, and Bobby Fisher, master marketers must also break their projects down into a trio of phases. While different than those needed to produce a smash Broadway hit, these three elements are equally critical to success when developing a marketing...