Can you make your customers' clothes whiter, brighter and softer? A water softener can also help keep equipment running efficiently.(Water Softening)

American Coin-Op, November, 2003 by Fassbinder, Jeff

Installing water softeners in coin laundries is nothing new. However, an increasing customer demand for whiter, brighter and softer clothes, while using less detergent and spending less time at the local coin laundry, is. Within a 10-mile radius, there are, on average, a half-dozen laundries from which to choose. Having a water softener helps provide customer satisfaction and may spell the difference between repeat business and customer attrition.

The water softening process

Water softening, through a water softener, is the most common means of eliminating, reducing or otherwise neutralizing the minerals associated with hardness (calcium and magnesium). In short, the water-softening process involves exchanging calcium and magnesium ions for sodium...

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