Providing the unusual is usually the key to a successful PR plan: a creative coin laundry owner can overcome a lack of funds.(Marketing)

American Coin-Op, November, 2003 by Schilling, Roger

With all the subtlety of the Boston Pops' dramatic version of the 1812 Overture with cannons blasting and symbols crashing, a famed chain operation recently opened its first-ever Bostonarea store in the suburban community of Medford.

Records fell like rice at a wedding. On the first day of operation the store sold 73,000 units, edging out its earlier Ontario opening. First-week sales set yet another company record, eclipsing the half million-dollar revenue mark. The battle for doughnut supremacy had been joined!

Doughnuts? Yes, doughnuts. This recent grand opening was the ...