Business Services Industry
Providing the unusual is usually the key to a successful PR plan: a creative coin laundry owner can overcome a lack of funds.(Marketing)
American Coin-Op, November, 2003 by Schilling, Roger
With all the subtlety of the Boston Pops' dramatic version of the 1812 Overture with cannons blasting and symbols crashing, a famed chain operation recently opened its first-ever Bostonarea store in the suburban community of Medford.
Records fell like rice at a wedding. On the first day of operation the store sold 73,000 units, edging out its earlier Ontario opening. First-week sales set yet another company record, eclipsing the half million-dollar revenue mark. The battle for doughnut supremacy had been joined!
Doughnuts? Yes, doughnuts. This recent grand opening was the first Krispy Kreme store in Massachusetts and only the second in all of New England. Making this more unique (and critical) was that the opening took place barely 20 miles from the...
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