'Creative Imitation' can do the trick: setting up a marketing library is your first step to business success.(Marketing)

American Coin-Op, February, 2004 by Schilling, Roger

"This is your marketing conscience speaking to you. The new year has already snuck up on you and your laundry business and I bet you a case of detergent that your New Year's resolutions (if any) did not mention or even hint at marketing."

In spite of the constant preaching about I the need for marketing, the assumption here is that the vast majority of laundry owners have not found the time, effort and energy to move from the proverbial marketing square one.

Some believe that the mystique of marketing is simply too complex. Others believe that marketing is synonymous with flushing dollar bills down the toilet. Then there are those who, with a shrug of the shoulders and a smirk on their face, mail out a coupon and sit back to reap the rewards of...