Business Services Industry
'Magical' marketing tools don't exist: the trick is to focus on a plan specifically tailored for your coin laundry.(Marketing)
American Coin-Op, October, 2004 by Schilling, Roger
On occasion, the publication of this marketing column generates a small spurt of phone calls from coin laundry owners who are often seeking more information about the topic covered. There is also the rarer "great job!" call, but fortunately there has yet to be a single, "that was stupid" comment. To be candid, it is an ego trip to know that something that appears on these pages triggers a reader to pick up the telephone.
Of late, however, there has been an increasing number of "I think I need marketing help" telephone calls. This in itself is encouraging in that perhaps it is representative of a growing awareness of the need for small-business marketing to succeed in today's competitive environment.
The disturbing part is that a portion of these...
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