'Magical' marketing tools don't exist: the trick is to focus on a plan specifically tailored for your coin laundry.(Marketing)

American Coin-Op, October, 2004 by Schilling, Roger

On occasion, the publication of this marketing column generates a small spurt of phone calls from coin laundry owners who are often seeking more information about the topic covered. There is also the rarer "great job!" call, but fortunately there has yet to be a single, "that was stupid" comment. To be candid, it is an ego trip to know that something that appears on these pages triggers a reader to pick up the telephone.

Of late, however, there has been an increasing number of "I think I need marketing help" telephone calls. This in itself is ...