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Discover the marketing miracle: creative imitation can get you off and running in the new year.(Marketing)
American Coin-Op, November, 2004 by Schilling, Roger
"Just remember, Mr. & Mrs. Laundry Owner, that when you open for business in January 2005, no mystical, magical miracle of marketing will have taken place when Father Time checks out this year. It's business as usual. The battle for market share starts again, and you still have to do it on a shoestring budget."
The above reminder is courtesy of your marketing conscience. In spite of more than six years of constant preaching about the need for marketing, the truth of the matter is that the vast majority of coin laundry owners have not found the time, effort and energy to move from the proverbial marketing square one.
Some believe that the whole marketing mystique is simply too complex. Others believe that marketing is synonymous with flushing dollar...
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