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Experience the difference: destination marketing can make your laundry stand out.(Marketing)
American Coin-Op, March, 2005 by Schilling, Roger
February 2005! Yikes! Wasn't it just yesterday that we were all walking around with nervous faces muttering something about being "Y2K compliant"? Furthermore, I'll bet you a coin changer that all of those great plans you had for marketing in the new century have long ago been tossed aside and you're back to business as usual.
Well, the good news is that you still have time to re-focus on marketing and finish this year with a stronger business than the one you had when it started.
The bad news is that marketing has evolved somewhat since the start of this new century. The upside to this is that the evolution has brought marketing into closer sync with today's consumer.
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John Graham of Graham Communications is...
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