Nine secrets of shoestring marketing: customer retention, repeat business begins with building relationships.(MARKETING)

American Coin-Op, June, 2005 by Schilling, Roger

"Marketing, marketing, marketing! That's all I hear about these days. Just about every business publication or article I read preaches marketing. Don't these people realize that I can't afford marketing, even if I really needed or wanted it?"

Sure, the above paragraph is a fictitious monologue, but the theme is most likely in the back of many readers' minds.

Regardless of your size, if you do anything to promote your laundry business, acquire new customers and keep the ones that you have, you're already in the marketing business.

I know that you can't afford a ...