Analytics for the masses: SAS upgrades its Enterprise BI Server to include OLAP, and query and reporting tools.(CRM TRENDS AND NEWS ANALYSIS)

CRM Magazine, May, 2005 by Myron, David

SAS, known for its high-end analytics, is pushing its way downward into organizations with more BI capabilities, a move that endorses IT consolidation in the enterprise. "We're trying to attack the low end of the market to allow nontech users to access more powerful predictive modeling," says Jim Goodnight, Ph.D., CEO of SAS.

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Announced at its SUGI (SAS User Group International) event in April, the BI applications provider is upgrading its SAS Enterprise BI Server, a component of the SAS 9 Intelligence Platform, with query and reporting tools, ...