Celebration Studios finds NetSuite engaging: a wedding photography business responds to anxious brides-to-be in minutes, not days.(Best Praticees For Customer-Centric Organizations)

CRM Magazine, July, 2005 by DeFelice, Alexandra

Frantic about-to-get-hitched couples run around trying to see to every final detail for their big day--time is short and everything must be perfect. Much of the planning must be done by these couples on weekends, and the last thing they are able to do is wait very long for a response from the vendor in question.

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For wedding photography and videography company Celebration Studios, weekends are when its roughly 100 employees are the most busy. The company's account management systems were slow--it often took several days to return a potential client's phone call, according to CEO Marc Schwartz. The company then had four studios, and was adding a fifth; keeping accounts fluid and manageable took tremendous effort using ACT! for...