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Articles in January 2007 issue of CRM Magazine

• Analyzing business turnaround.(Insight: CRM TRENDS AND NEWS ANALYSIS)(Brief article)
  by Britt, Phillip
• Home bodies: cut contact center operating costs, reduce churn rates, and up flexibility--a serious look at the at-home agent model: if your company is anything like mine, at one time or another you've traded in your business casual attire for a pair of je
  by Bailor, Coreen
• Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to "U.S. Paid Search Forecast," a report by Jupiter Research.(Statistically Speaking)
• Shall we dance? It takes two to tango--a customer-company relationship with only one partner doing its part will fail.(Customer Centricity)
  by Arussy, Lior
• From crayons to calculators: the transition marketers have had to make--from creative souls to metrics mavens--has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.(Marke
  by Sebor, Jessica
• According to a recent RightNow Technologies survey of 2,551 people conducted by Harris Interactive, 85 percent of respondents revealed that they've had customer experiences so dreadful that they've yelled, cursed, hit and broken things, gotten headaches,
• Europe Eyes Mobility.(destinationCRM Dashboard)(Brief article)
• Forecasting a flap: econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and B1 reporting tools.(CRM's MATHEMATICAL NEXUS)(Cover story)
  by Beasty, Colin
• Money for future muscle: CRM investment continues to increase in the vertical as companies turn to PRM, analytics, and order management to get a tighter grasp on customers.(MARKET FOCUS: MANUFACTURING)
  by Sebor, Jessica
• Marketing, the Internet, and brilliance.(Front Office)(Editorial)
  by Myron, David
• Marketing Automation Grows at Autobahn Speeds.(destinationCRM Dashboard)
• The contact center ads up: phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right.(Insight: CRM TRENDS AND NEWS ANALYSIS)
  by Bailor, Coreen
• A customer resolve mandate: there is no better time to retune marketing, sales, and service operations--it may influence customer loyalties later in the year.(The Tipping Point)
  by Driggs, Woody
• SugarCRM Builds a Firm Foundation.(destinationCRM Dashboard)
• Head to head: NetSuite and Salesforce.com: the companies release customization platforms for on-demand, a move that reduces IT risk, yet could spell trouble for midmarket CRM providers.(Insight: CRM TRENDS AND NEWS ANALYSIS)
  by Beasty, Colin
• The devilish drift: watch your step on the slippery slope.(Pint of View)(Viewpoint essay)
  by Lager, Marshall
• Re: tooling.
  by Beasty, Colin
• Tailored Dynamics CRM for Office '07 and Vista.(destinationCRM Dashboard)
• Nobody can stop the shopping: CRM project teams will continue to purchase technology throughout 2007.(Reality Check)
  by Dickie, Jim
• When disaster doesn't strike: Lagan Technologies helps Minneapolis launch a 311 system to provide information on municipal issues and nonemergency services.(REAL ROI: BEST PRACTICES and PROVEN RESULTS)
  by Bailor, Coreen
• Breaking news: a CRM success story: the Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction.(SECRET OF MY SUCCESS)
  by Jackson, James
• CRM Vendors Get SOA Happy.(destinationCRM Dashboard)
• Sage's sibling reliability.(REAL ROI: BEST PRACTICES and PROVEN RESULTS)(Big Brothers Big Sisters of Greater Rochester)
  by Sebor, Jessica
• Mailing lists: slimmer and trimmer: a financial planning company for retirees collects a hefty pension after altering its poor targeting practices.(REAL ROI: BEST PRACTICES and PROVEN RESULTS)
  by Sebor, Jessica
• About 109 million U.S. adults have received email attacks by way of phishing this year, compared to 57 million U.S. adults in 2004, according to a Gartner survey.(Statistically Speaking)
• Proven sales warfare strategies.(REQUIRED READING)(Interview)
  by Beasty, Colin
• TUG sellers get a helping hand: sales process automation helps out hospital automation.(REAL ROI: BEST PRACTICES and PROVEN RESULTS)
  by Lager, Marshall
• Seventy-one percent of the 153 technology executives surveyed for "Technology Executive Connections: Successful Strategies for Talent Management," a new report released from PricewaterhouseCoopers.(Statistically Speaking)
• DataFlux Accelerates the Path to MDM and CDI.(destinationCRM Dashboard)(master data management )(Brief article)
• Making the grade: e-learning deployments earn straight A's when used in conjunction with formal classroom training.(E-SCHOOL DAZE)
  by Bailor, Coreen
• Twenty-two percent of U.S. adults contend that in the past three years a business, government agency, or other organization notified them that the organization had lost, had stolen, or otherwise improperly disclosed their personal information.(Statistical