Breaking news: a CRM success story: the Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction.(SECRET OF MY SUCCESS)

CRM Magazine,  January, 2007  by Jackson, James

Tags: CRM, WebSurveyor Corp.

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* What problems were you facing? These surveys are helping us guide the strategic changes in our company. We're a 165-year-old newspaper company evolving into a multimedia organization in the 21st century, and internal change was called for in order to make significant shifts in the business strategy.

Many of our products and audience are now digital--there was a big change in the culture of the newspaper and the skill sets within our employee base, so having a surveying tool that would provide us with direction and feedback was critical. We needed an accurate, secure surveying ...

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