IT meets CRM for ROI: a network administration toolmaker turns to Soffront to tame some of its own wild technical difficulties.(REAL ROI: BEST PRACTICES AND PROVEN RESULTS)

CRM Magazine,  May, 2007  by Lager, Marshall

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Javelina Software fixes problems for other businesses--it develops, markets, and sells software products to help simplify systems for network administrators. But it had some operational issues of its own. The company's clientele is diverse and its own databases were as well. "Our foremost issue was lack of a unified database--we were using several disparate systems: one for tracking customers, one for tracking enhancement requests and bug reports, another to track leads and downloads, and so on," says Dave Ritchie, president of Javelina.

"These multiple systems were ...

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