Morningstar farms puts new perspective on vegetarian foods.

Frozen Food Age,  May, 2006  by Terreri, April

Tags: food, Morningstar Inc.

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Success for Morningstar Farms is all about taste,

That means going well beyond offering meat alternatives for vegetarians. The team at Morningstar Farms understands that consumers who are seeking healthier options have sophisticated palates and simply won't settle for anything that is less than great tasting. "People want to eat healthier, but are not as likely to do so if it means bland flavors and a lack of variety. A standard veggie burger or chik'n patty just won't do anymore," says a Morningstar Farms representative.

Success is also about new product ...

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