Xerox Corp. (introduces line of supplies to improve performance of ink jet printers)
HFN: The Weekly Newspaper for the Home Furnishing Network, January, 1995
ROCHESTER, N.Y.--Xerox Corp. is marketing a line of supplies specifically designed to optimize the performance of ink jet printers. The eight products in the Xerox Ink Jet Series were developed to tap into the burgeoning market for ink jet printers, estimated at nearly 700,000 purchases a month, according to market research by BIS Strategic Decisions of Norwell, Mass.
The product line includes several types of paper, envelopes and transparencies. "These products, specifically designed for the properties inherent in ink jet printing technology, are like putting a turbocharger on your desktop printer," said Joseph M. Valenti, vice president and general manager, Xerox Supplies marketing and sales. "They sharpen the print quality that can be delivered by virtually any...
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