Lightbulbs 101: Philips enlightens consumers on energy efficiency. (Philips Lighting marketing campaign) (Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 1995
CHICAGO--Philips Lighting is attempting to untangle the web of confusion that surrounds the retail sale of energy-saving compact fluorescent lightbulbs.
The category grew by between 40 percent and 50 percent in 1994 and will grow by an annual rate of 20 percent over the next few years, while sales of regular bulbs will inch up just 2 percent a year, according to market research conducted for Philips.
Even so, consumers don't really understand these specialized bulbs and their application in the home, the surveys found.
With so many different products on the market that tout energy saving and energy efficient properties, consumers usually choose the wrong blub for their particular needs. Often, consumers will pay for a bulb with many more features...
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