Best Buy aims high; adding Infinityline. (to market Harmon Consumer Group high-end Infinity speakers)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1995 by McConville, James A.
Best Buy Concept III stores will highlight high-end Infinity speakers in a store-within-a-store concept in summer 1995. The speakers are usually only sold in stores that have home theater speaker rooms and a salesforce dedicated to the product. However, the Harman Consumer Group will sell its speakers through the store with a focus on merchandising. Store officials would not elaborate on the merchandising plans.
WOODBURY, N.Y.--The Harman "Consumer Group and Best Buy plan to design a store within a store to merchandise Harman's high-end Infinity speaker line in the retailer's superstores.
Harman officials here said the display will use a newly designed Infinity home loudspeaker line as its centerpiece. The merchandising display will be rolled out in select Best...
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