Coast Manufacturing Co. (signs licensing agreement with National Assoc. for Stock Car Auto Racing to market products)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1995
YONKERS, N.Y.--Coast Manufacturing Co. has signed a licensing agreement with the National Assn. for Stock Car Auto Racing Inc. to market products that will carry the Nascar logo. Under terms of the agreement, Coast will have exclusive rights to use the names, logos and symbols associated with Nascar in photographic and audio products.
The company plans to unveil its Nascar those products this spring and support them with a marketing program that includes consumer and trade advertising, consumer promotions, point of purchase materials and packaging.
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