Sony Electronics. (retail sales presentation in conjunction with TriStar Television)(Media)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1995
HOLLYWOOD, Cal.--Sony Electronics has begun shipping a laserdisc to a number of its retailers as part of a marketing program intended to showcase a wide array of the company's hardware and entertainment "talents." Working with TriStar Television, a division of Sony Pictures Entertainment, Sony Electronics has produced a retail sales presentation starring the cast of The Nanny TV Series to deliver a message about the ease and simplicity of purchasing, operating and enjoying home entertainment.
The presentation also features clips from Cliffhanger and In the Line of Fire as well as videos of the musical group, Spin Doctors.
"We wanted to find an engaging and compelling way to tell consumers that home entertainment was not about about technology, but about...
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