Signature, Shoal Creek making a comeback. (Venture Lighting International's Signature Lighting and Shoal Creek lighting)(Brief Article)

HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1995

CLEVELAND- The Shoal Creek lighting line has re-emerged, and its new owners hope to return the name to the stature it had in its heyday.

Parent company Venture Lighting International, which acquired the rights to the Shoal Creek name in 1993, has introduced 150 new, handpainted porcelain table lamps in the first phase of a rollout that management is calling "the new Shoal Creek." The original Shoal Creek, widely recognized for its high styling and design, met with difficulty and exited the market several years ago.

"The old Shoal Creek had such a distinctive and unique look that people have been asking us when we were going to bring it back," says Sylvia Steding, sales manager. "Well, this introduction is the first step. It has the same feel, and even if...

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