Cracking mirrors: can Stanley grab upscale share?(Stanley Hardware)(Company Profile)
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 1995 by Meyer, Nancy
Stanley Hardware, which has a major share of the frameless mirror market, has formed a new unit, Stanley Home Decor, to market decorative mirrors. Buyers that have seen these new mirrors extol their quality, variety and price points. The buyers' major concern is that the market already has enough decorative mirror vendors. The mirrors' frames are made of teak and wrought iron in traditional to contemporary styles that cost between $99 and $349.
NEW BRITAIN, Conn.-- While Stanley Hardware practically owns the commodity frameless mirror business, the company may not have an easy time getting a big share of the decorative mirror market.
Buyers who have seen it say that, while Stanley's first-ever decorative mirror line is fashionable and the price points seem "in...
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