Hoop dreams: NBA shoots for home. (home furnishings)
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 1995 by Schwartz, Donna Boyle
The National Basketball Assn (NBA) is using the league's playoff period to step up the marketing of licensed home furnishings. The league's 'I Love This Stuff' television advertising campaign began Apr 27, 1995, and will run through June's third week. Retailers selling NBA-licensed home furnishings are also hoping to take advantage of the playoffs. Spiegel opened an NBA promotion on May 22.
NEW YORK - The National Basketball Association wants to dominate the home furnishings court with a campaign to boost sales during the playoffs.
A new consumer advertising campaign "I Love This Stuff," which started April 27, will run on national and cable television through the third week of June.
With the playoffs starting, a lot of people are focusing on...
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