Intel's Pentium retailing unflawed. (Pentium microprocessor)
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 1995 by Ryan, Ken
Computer industry executives are praising Intel for its successful retail-level marketing campaign for the Pentium microprocessor. Some retailers claim that customers ask to see Pentium-equipped computers more often than they ask to see specific brands such as IBM or Compaq. Intel's strategy has involved attracting consumers by winning over retailers. Pentium-based PCs began to outsell 486-based machines in Apr 1995.
SANTA CLARA, Cal. - Five months ago Intel Corp. was the butt of jokes in the computer industry stemming from its handling of the much-publicized flaw in its Pentium processor.
These days the ribbing has turned to respect as computer industry executives hail Intel for the way it has marketed Pentium to consumers, in the process generating store...
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