Sears expands infomercial lineup. (Sears, Roebuck and Co. advertising its Kenmore HEPA Air Supreme Air Filter)
HFN: The Weekly Newspaper for the Home Furnishing Network, June, 1995
Sears, Roebuck and Co is using an infomercial approach to advertise its Kenmore HEPA Air Supreme Air Filter system. The unit features a three-speed control for the high efficiency particulate air filtering system, which also ionizes the air, capable of trapping particulates as small as 0.03 microns in size with 99.97% efficiency. The system is being sold for $199. Sales have increased because of the infomercial which will continue to be used if sales meet their target.
HOFFMAN ESTATES, Ill. - Sears has expanded its infomercial oeuvre with a 30-minute spot, featuring its Kenmore HEPA Air Supreme Air Filter.
The infomercial follows a number of other full- and short-length spots offering Kenmore and Craftsman products. Sears initiated this direct-sell program a year...
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