Brother, Samsung cut laser printer tags.(Brother Interntaional Corp., Samsung Electronics America Inc. introduce lower-priced laser printers)
HFN: The Weekly Newspaper for the Home Furnishing Network, July, 1995 by Johnson, Lisa
Brother International Corp and Samsung Electronics America Inc are both launching lower-priced laser printers to appeal to SOHO and home users and to compete with other kinds of printers. The printers will both have resolutions of 600 dpi and will sell for less than $500, the new price range for competing color inkjet printers. Brother attributed the lower prices to an elimination of features that can be handled directly by the PC.
New York - Two leaders in the printer market introduced 600 dpi laser printers with estimated street prices of less than $500.
Brother International Corp. and Samsung Electonics America Inc. showcased the new printers at PC Expo in New York City last month. The less-than-$500 price point brings the high resolution printers within reach...
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