Rubbermaid, P&G go for the green. (Procter & Gamble, environmentally-friendly laundry products)

HFN: The Weekly Newspaper for the Home Furnishing Network, July, 1995 by Hill, Dawn

Procter and Gamble and Rubbermaid are conducting a cross-marketing campaign to promote their environmentally-friendly products. Procter & Gamble's Cheer and Tide laundry detergent now comes in Enviro-Pak packaging which fits nicely into Rubbermaid's new plastic Detergent Canister. The canister will be promoted with coupons found in Procter & Gamble's detergent packs, which contain about 25% recycled contents and 80% less packaging.

WOOSTER, Ohio--Rubbermaid Inc. has teamed up with Procter & Gamble to cross-promote the two companies' "environment-friendly" laundry products.

RUBBERMAID INC.'S FIGURES

(in millions unless otherwise stated)

               2nd Qtr '95(*)          2nd Qtr '94 
Net earnings   $28.8/18 Cents Per      $56.1/35 Cents Per ...

            
        
    
    	    
                
                
	

		

					 
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